The Challenges and Triumphs of Taking Over an Olive Farm in California

Die Herausforderungen und Triumphe bei der Übernahme einer Olivenfarm in Kalifornien

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„Ich sah die Gelegenheit, 50 Hektar Land zu kaufen, auf dem Fabien bereits Oliven anbaute und Öl produzierte, und es war eine großartige Gelegenheit, in das Olivengeschäft einzusteigen“, sagte er. „Ich habe mir das Land angeschaut und mich darin verliebt, obwohl ich nicht viel über Landwirtschaft wusste.“

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Bui arbeitet derzeit daran, Pura Grove in sein größeres Unternehmen Pura d'Or zu integrieren, das Bio-Nahrungsergänzungsmittel und Körperpflegeprodukte für Haut und Haar verkauft.

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Während Olivenöl seit Jahrtausenden für Haar-, Schönheits- und Hautpflegezwecke verwendet wird, sagte Bui, dass ein ständiges Problem, mit dem er bei Pura d'Or konfrontiert war, darin bestand, die Herkunft und Mahlmethoden des Olivenöls zu kennen, das er in großen Mengen aus Europa importierte.

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Mittlerweile verwendet Bui etwa 10 Prozent seiner Produktion für seine Haut- und Haarpflegeprodukte, während er die restlichen 90 Prozent unter der Marke Pura Grove abfüllt und verkauft.

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Bui stellte zusätzliche Landarbeiter und einen Berater ein, um mehr über den Olivenanbau und die Ölproduktion zu erfahren. Dennoch sagte er, der Olivenanbau sei nicht einfach und stehe weiterhin vor einer steilen Lernkurve.

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„Landwirtschaft ist im Allgemeinen eine Menge harter Arbeit“, fügte Bui hinzu. „Es ist eine Menge Handarbeit, die man in den Prozess stecken muss, nur um eine Flasche Öl zu bekommen.“

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„Ich denke, dass die Olivenölproduktion im Allgemeinen in ganz Kalifornien eine große Herausforderung darstellt“, sagte er. „Wir sehen uns mit starker Konkurrenz aus Übersee konfrontiert.“

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